Today, Rosebank is set up as both a Business Association and a Business Improvement District (BID). A Business Improvement District (BID) programme is a partnership between local government, the business community and other stakeholders.
The intention of the BID is to address the needs of business development communities and business centres which are not retail-focused. The formation of a BID is premised upon the understanding that place-based problems and issues demand place-based responses.
The basic objectives of the programme are:
- business creation and development
- increased employment and local business investment
- an enhanced physical environment
- identify and promote the profile of a commercial and industrial district or business centre.
BID programmes are funded through a BID targeted rate collected from local businesses and are an important element in sustaining Auckland's economic growth. They build on the distinctive character of Auckland's commercial centres and business districts - as well as the energy and skills of the people who have businesses there.
The programme focuses on four main areas of activity as follows:
- Business development
- Strategic management
- Promotion, events and marketing
- Urban design and heritage environment
